For the past couple of months many players have been predicting a large drop in subscriptions for SW:TOR. EA revealed in their fiscal earnings call that the game has lost 400,000 subscriptions since March and is now down to a total of 1.3 million subs, despite recent press releases claiming otherwise.
Of course this is of no surprise to anyone, releasing a very traditional MMO experience with a subscription model was always going to be a tough sell, even with the Star Wars intellectual property. The real question now is whether the game will be able to hold onto its player base or if a switch to free-to-play will occur in the future.
At the moment, by the goals EA set themselves the game is still very profitable, however they are not far from the 500,000 subscription mark that they claimed they would require to keep the game running profitably. The game is good fun to play, but it seems many gamers are beginning to question the value for money of a subscription based game.
